Firmly Planted … Rooted in the Gospel
The North American Missions Emphasis is a time to nurture in Southern Baptists an awareness of and sensitivity to the need to penetrate lostness among all people in North America. It is also a time to encourage Christians to be intentionally active in sharing the gospel with their families, friends, and communities. During the emphasis, churches and individuals also increase awareness of and participation in giving to North American missions efforts through the Annie Armstrong Easter Offering®, 100 percent of which goes directly to the mission field that is the United States, Canada, and their territories.
Southern Baptists are structured to be on mission together to reach all people. We pool our resources through the Cooperative Program and missions offerings, creating a dynamic synergy that makes our efforts on all levels stronger than they could ever be if we worked alone. Through the North American Mission Board, Southern Baptists are affirming God’s call in the lives of our missionaries, sending them out strategically to share His message, and supporting them through our prayers and financial gifts.